scrim
http://problemata.huma-num.fr/omeka_beta/files/large/3029/fig3_ambazs.jpg
Emilio Ambasz (ed.), “Italy: The New Domestic Landscape – Achievements and Problems of Italian Design”, New York, Museum of Modern Art, 1972
type Press, media & publishing
created 1972
posted 2024-06-17
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The exhibition from which the catalog is taken took place at MoMA from 26 May to September 1972. It features five objects on its cover, left floating in a pocket in the manner of recoverable vignettes. The objects are as follows: in yellow, one of the pieces of crockery designed by Massimo Vignelli “Max 1 stacking dishes”, 1964; in red, the “Stadio 80 table” by Vico Magistretti, 1967; in green, the famous polyurethane armchair “Pratone” by the Strum group, 1970; in blue (and turned upside down), the “Asteroid” lamp by Ettore Sottsass Jr, 1968; and the last, which can be seen below the “Pratone” with its white semi-circular ends, the “Pillola” or “Pill” lamp by Cesare Casati and Emanuele Ponzio, 1968. They can be found in the first part of the catalog, which consists entirely of “Objects”. Emlio Ambasz identifies three categories: according to their “formal and technical modalities” (Vignelli’s crockery and the “Stadio 80 Table”), their “socio-cultural implications” (the “Pratone” armchair, the “Pill” lamp and the “Asteroid”), or their “implication in more flexible modes of use and arrangement”. He defines the second category as follows: “The objects within this group are those whose formal characteristics are derived from, or motivated by, the semantic manipulation of established sociocultural meanings”. Pdf of the catalogue available at the following link: https://assets.moma.org/documents/moma_catalogue_1783_300062429.pdf

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