The Potential of form


A playful conversation between Ukrainian designers of past and present. Using a multitude of visual experiments, Aliona Solomadina, Uliana Bychenkova and Nika Kudinova of U,N,A, Collective invite their audience to reimagine the broad potential of form in Soviet Logotypes. Each contemporary designer tries to reappropriate and rediscover logos of the past to visualise how their soviet modernistic heritage can be transformed using new techniques. In manipulating these previously existing forms the collective invites the viewer to experience the graphic signs in a new light.

By understanding innovation as well as past tradition, a designer is able to contemporise, creating logical connections between graphic forms and ideas with a new approach on the basis of current understanding. The fusion of the two opposing houses (past and present design) creates a fertile ground for experimentation.

Paul Rand, Thoughts on design, 1947

Following Rand’s line of thought, in this visual essay U,N,A Collective plays with form, structure, color, environment of previously existing trademarks. Through these visual experiments, Uliana, Nika and Aliona (of U,N,A) challenge themselves and allow the audience to start imagining the broad potential of form. Each designer tries her hand at reappropriating rediscovered logos of the past to imagine how the soviet modernistic heritage can be transformed in new media. In the manipulating of these forms the viewer is invited to experience the signs in a new light. Through the documenting of this work U,N,A adds to the corpus and the documentation gathered in the Problemata line, while continuing the tradition of producing Ukrainian logotypes in Kharkiv.